Luxury amenities driving demand for property in the UAE

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The real estate landscape in the region is continually evolving, shaped by various factors ranging from economic conditions to demographic shifts. Here, Manav Bhatia delves into the nature of luxury amenities, their impact on property markets, and why high-net-worth individuals (HNWIs) are increasingly drawn to these offerings.

One notable trend that has gained significant traction in recent years is the proliferation of luxury amenities, driving up both property prices and rental rates worldwide. From opulent penthouse suites to extravagant residential developments, the allure of upscale amenities has become a defining feature of modern living.

Luxury amenities encompass various features and services designed to elevate the living experience to unparalleled comfort, convenience, and indulgence. These amenities extend far beyond the conventional offerings of standard residential properties by catering to affluent individuals’ discerning tastes and lifestyles. These amenities often replicate those found in some of the world’s most exclusive resorts. Here are just a few examples.

In the first half of 2023, RAK celebrated a historic milestone, welcoming an impressive 600,000 visitors. This achievement represents the highest half-year visitor numbers in the history of the Emirate, as reported by the Ras Al Khaimah Tourism Development Authority (RAKTDA). Considering the broader picture, this impressive growth should not come as a surprise.

A study conducted by Colliers highlights the exponential growth potential, projecting over 3.8 million visitors to the Emirate by 2027. This impressive forecast suggests an annual growth rate of 28% from 2022.

Infinity Pools and Private Beach Access

In regions like the United Arab Emirates (UAE), properties boasting resort-style infinity swimming pools and exclusive beach access are the epitome of luxury living. The allure of gazing upon the shimmering waters of the Arabian Gulf from the comfort of one’s residence is a proposition that appeals to many affluent buyers and renters. The addition of a private jetty for residents’ yachts is not just a nice-to-have but a prerequisite for those spending over AED100 million for a property.

State-of-the-Art Fitness Centres and Spas

For health-conscious HNWIs, access to cutting-edge fitness facilities featuring gyms and yoga studios and rejuvenating spa services within the confines of the property is a non-negotiable requirement. The convenience of maintaining a healthy lifestyle without needing to leave the premises adds significant value to luxury properties. This is particularly pertinent from a privacy perspective.

Concierge and Valet Services

The luxury experience extends beyond physical amenities to encompass personalised services such as round-the-clock concierge assistance and valet parking. These services cater to the needs and preferences of residents, ensuring a seamless living experience characterised by unparalleled convenience and sophistication. It’s not just the residents that require these services. For example, dedicated lounges are being developed specifically for chauffeurs, thus allowing drivers to relax in a serene environment so they’re ready at a moment’s notice, refreshed and raring to go.

Smart Home Technology and Automation

In an increasingly digitised world, smart home technology has emerged as a hallmark of luxury living. Technology-driven amenities offer residents a heightened sense of security, comfort, and control over their living environment, from integrated home automation systems to advanced security features.

Fine Dining Restaurants and Exclusive Lounge

Increasingly, we are seeing a growing trend of high-end, fine-dining restaurants featuring in luxury developments. This provides residents with unparalleled culinary experiences without ever needing to venture beyond the confines of the building. Another hallmark of luxury living is the variety of lounges available – from cinema rooms to cigar lounges and exclusive libraries to state-of-the-art meeting facilities.

Property Design and Aesthetics

Developers are working with some of the most esteemed architectural practices in the industry to create designer properties favoured by HNWI. This allows individual properties and units to be customised and designed to create a unique and exclusive feel.

The wow factor for many of these properties is often the breathtaking views, whether the Arabian Gulf, Marjan Island, Dubai Marina or Palm Jumeirah, so why would you want to obstruct them with unnecessary beams or walls? Designers are conceptualising free-flowing glass facades and minimalist frames to ensure uninterrupted views from every viewpoint within a property.

Another important design feature for HNWI is privacy. Ensuring an apartment or standalone property has complete privacy, including terraces and balconies, is paramount. This also extends to the secluded shoreline and private beach, providing relaxation in a safe and secure environment away from prying eyes. The aim is to create a five-star luxury getaway just an elevator ride away.

The Impact on Property Markets

The proliferation of luxury amenities has profoundly impacted property markets worldwide, driving up both property prices and rental rates in coveted locales. In the UAE, where luxury living is synonymous with extravagance and opulence, world-class amenities are a significant draw for affluent buyers and renters. Properties boasting a diverse range of luxury amenities command premium prices, reflecting the inherent value placed on the exclusive lifestyle they afford.

The allure of luxury amenities extends beyond mere convenience; it represents a lifestyle choice characterised by exclusivity, prestige, and status. For HNWIs, who often lead demanding and fast-paced lives, the prospect of residing in a property that caters to their every whim and desire is immensely appealing. From personalised services to state-of-the-art recreational facilities, luxury amenities offer comfort and indulgence that transcends the ordinary, making them a compelling investment proposition for discerning buyers and renters.

In regions like the UAE, where extravagance knows no bounds, world-class amenities serve as a testament to the enduring appeal of luxurious living. As the demand for these kinds of properties continues to soar, developers are increasingly focusing on delivering unparalleled experiences that cater to affluent buyers’ and renters’ discerning tastes and preferences. In this ever-evolving landscape, luxury amenities are not merely amenities but the embodiment of a lifestyle characterised by exclusivity, prestige, and indulgence.

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